Brand to "flow packaging", do not learn!
Time:2019.03.27 Browse:267
Nowadays, consumers have higher and higher requirements for product packaging. Besides maintaining the original function of product protection, packaging also carries more added value of products, and is also the advertising and marketing platform of products themselves. We know that in recent years, classic cases of marketing around product packaging emerge in endlessly, such as Coca Cola's "various bottles", jiangxiaobai copycat bottles, Oreo music box / DJ platform, Nongfu mountain spring Netease cloud music bottle Not only do they have to be aggressive, but also they can play and spread, interact with each other in a personalized way, or directly realize marketing transformation. There is no doubt that packaging has become the black horse of product marketing.
So, how to evaluate a "good" package?
Why is the packaging of coconut juice made trouble?
Why six walnut packages prefer "local flavor"?
Why did Wang Laoji and Jia Duobao compete for a red pot?
Why does Coca Cola have such a "waist" package?
Why does Shufujia have a shield in all its packaging?
Why are there so many packing patterns for Oreo?
Why can't you learn jiangxiaobai's copywriting packaging?
Why is the packaging of white rabbit milk candy bigger and bigger?
Why does a good shop change its logo and package?
Why is the packaging of saiongfu's dry goods so "flower"?
Have you thought about these questions?
